At present, Apple making cars has become an open secret in the industry.
Some time ago,
the “scandals” between Apple and Hyundai Motors were raging. Hyundai Motors bluntly said: It is unwilling to be Apple’s foundries because it will reduce the brand value of Hyundai Motors.
Earlier, there were reports from agencies that Apple’s contract manufacturer might be a Volkswagen brand,
but Volkswagen denied the above news. Herbert Diess, chief executive of the Volkswagen Group, stated that Volkswagen,
as the largest traditional car manufacturer in Europe, may not have a low “identity” because of Apple and then OEM for it.
A few days ago, Wedbush analyst Dan Ives said that Volkswagen is most likely to become Apple’s strategic partner company for electric vehicles.
The latter is currently preparing to enter the electric car market and may choose a strategic partner for Apple Cars this summer.
Volkswagen previously announced that it will speed up the transition to electrification again.
It plans to account for more than 70% of the Volkswagen brand’s new car sales in the European market by 2030,
indicating that the company expects to sell in Europe every year. More than 1 million electric vehicles.
In fact, Volkswagen has become the main candidate car company for Apple’s cooperation,
which is also related to its own relatively strong strength. Because in addition to Hyundai’s E-GMP platform,
the electric vehicle platform MEB created by Volkswagen is more in line with Apple’s unmanned model framework.
However, according to Apple’s manufacturing philosophy, the Apple side is responsible for the design and brand marketing of the models,
while the foundry side only undertakes the low-value manufacturing industries.
Therefore, Volkswagen CEO Diss said: “Volkswagen, as the largest traditional car manufacturer in Europe,
may not be a low “identity” because of Apple.
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