Big change! The official version of iOS 14.5 will be online: Apple reminds all developers to implement the New Deal

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For users and developers, iOS 14.5 is too meaningful, because it will promote fundamental changes in the iOS system.

 Remind Developers,

It is reported that Apple today reminded developers that after the release of iOS 14.5, iPadOS 14.5 and tvOS 14.5, they will begin to implement IDFA’s new policy.

Advertisers?

After these system updates are released, developers will need to obtain clear permissions to access the on-device advertising identifier (IDFA) so that they can track users across applications and websites for ad targeting.

IDFA is an advertising tracking logo of Apple, which has nothing to do with hardware, so that merchants can monitor the effect of advertising without letting them know the privacy of users.

However,

since the iOS 14.5 version, the IDFA switch will be turned on when the user allows it. Of course, this approach will be welcomed by users, but it also has an impact on Internet advertising.

In fact, Apple has begun to reject application updates that do not comply with the application tracking transparency rules, and the company will implement it from iOS 14.5.

Applications must obtain permission to access the advertising identifier or IDFA of the user’s iPhone in order to track users between different applications to achieve the purpose of advertising positioning.

When iOS 14.5 is launched, the application needs to comply with this rule. The rule also prevents applications from using other workarounds to track users, which has caused some problems for some developers.

Apple has begun to reject application updates that do not comply with the application tracking transparency rules, and the company will implement it from iOS 14.5.

Applications must obtain permission to access the advertising identifier or IDFA of the user’s iPhone in order to track users between different applications to achieve the purpose of advertising positioning. When iOS 14.5 is launched, the application needs to comply with this rule.

The rule also prevents applications from using other workarounds to track users, which has caused some problems for some developers. Obviously, the above-mentioned Apple adjustment will be an important change for the industry, at least for users, this is a good thing.

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