Google AdSense is a great ad network for monetizing any blog but you can only make money if you can increase CTR but what is CTR in Google AdSense and how to increase CTR To go?
in short. CTR means the click-through rate, which is based on the total number of ads displayed on your percentage of users who click on the ads displayed on your website.
The definition of CTR can be defined in two sentences, but earning Google AdSense requires a lot of effort to increase the CTR of any website.
Google AdSense is the main source of money for any blogger and there are two very important ways to make the most money using Google AdSense.
- Drive unlimited traffic to the website.
- Increasing the CTR of ads on the website.
- This guide will explain to you all about CTR in Google AdSense, how to increase website CTR, and how to test CTR in Google AdSense. We will also look at the difference between TR and Page CTR.
Must Read: How to Start a Successful Blog?
How much does Google AdSense pay for ads and a summary of related terms such as what is Google AdSense, what is RPM, what are page views and CPC?
We will also look at what is the maximum CTR allowed in Google AdSense, how to increase AdSense CTR?
Let’s first discuss, what is CTR in Google AdSense?
What is CTR in Google AdSense?
Google AdSense is a Google-owned ad network, launched in 2003. If your site is approved with Google AdSense, then you can make money by placing ads.
Google AdSense pays publishers like us in two ways.
Impressions are gained in a fluid, global, diffused way
The impression of an ad is known as the number of ads displayed on your site. Whenever a visitor visits your site, you will be paid for the impression of that ad and RPM Will be calculated by which means per mile or 1000 impressions.
However, advertising is the largest source of total revenue, which can only be calculated if any visitor clicks on the ads displayed on your website and the revenue generated by each click is included in Google AdSense. Known as price or click.
By comparing earnings using both methods, ad clicks have the potential to generate at least 1 1.01 to $ 100 per click, which is why clicks are a key element of Google AdSense CTR.
If your website is hosted on WordPress, then don’t miss integrating or verifying the WordPress site with Google AdSense, otherwise, you won’t find any ads on the site.
Keyword CPC depends on the niche and keyword choices. Here is a comprehensive list of the highest-paid keywords or niches that you can use for your references.
If you understand both of the above terms, then it will be easier to understand what CTR is in Google AdSense.
CTR means clickthrough rate, or in other words, the percentage of clicked ads based on their total impressions.
Let me make it easy for you by using an example.
Imagine you have a website that has 100 visitors a day, which means you will have at least 100 page views.
am I right?
If your blog is approved with Google AdSense, then with an average of 1500 words of content you can place a maximum of 5 ads in different places on the website such as:
- An ad before content
- An ad after content
- An ad on the sidebar of the page.
- Two ads in the middle of the content
This means that if 100 visitors, the average website will have 100 * 5 = 500 impressions, well this number may vary due to some special reasons such as
- Probably very few users are using Adobe.
- Due to the low speed of the user’s internet, the ads will not load properly.
- Very few users visited your site but bounced back after reading the first few paragraphs, so there will be no comments at the bottom of the page.
- Thus, there can be many reasons for this, but here in our case, we can consider the whole view of 100 pages with a total of 500 impressions.
When it comes to calculating CTR in Google AdSense, we have two types.
What is Impression CTR?
Feedback CTR will be calculated based on the total number of ad clicks divided by the total number of impressions on your website. As in the example above.
If out of 100 users, if 10 users clicked an average of 2 ads per page, which means we now have 20 clicks out of a total of 500 impressions, then the impression would be CTR:
CTR = (20/500) * 100 = 4
This means that the impressions of the scenario in question will be CTR 4% and the impression CTR in Google AdSense Dashboard is known as CTR or click-through rate which calculates based on the percentage of total site impressions. Is.
If we make a mathematical formula:
CTR = (Total number of clicks on ads / total number of ad impressions) * 100
If I summarize again, CTR in Google AdSense will explain how many ad clicks are received on the total number of ads, if any reader is visiting your website.
Similarly, we have another CTR which is a page level CTR.
What is Page CTR?
Like impression CTR, page CTR will be calculated based on average individual pages rather than referring to the overall impression of the site.
In the example above, if we have a total of 100 page views and each page shows a total of 5 ads with 10 ad clicks by 10 users, then the total will be 20 clicks, and the page CTR.
Page CTR = (20/100) * 100 = 20
In the mathematical formula, we can calculate it like this:
Page CTR = (Total number of clicks on ads / Total number of page views) * 100
Impressions are gained in a fluid, global, diffused way. CTR vs. Page CTR There is a hidden truth behind the overall concept of what a CTR is in Google AdSense.
In Google AdSense, earnings will depend entirely on high AdSense CTR. But do you know what the maximum CTR for a particular page should be? If not, keep reading.
We’ll discuss this later, but how to check the CTR of a Google AdSense account.
How to test CTR in AdSense?
Click-through rate is a factor in checking clicks on ad impressions, and in this case, the only way to verify is with a Google AdSense account.
If your blog or site is approved with AdSense, you can navigate through the following steps.
- Log in to your Google AdSense account.
- Click on the AdSense account homepage.
- Place the filter within the date range because here I have selected for the last 7 days.
- A matrix with various details will be shown below.
In the AdSense dashboard, you can see that the total number of ad impressions is 25K, the total number of page views is 89.1K, however, the number of clicks received is 2.65k.
If we put all the numbers in the math formula, then the final result of Page CTR will be.
Page CTR = (2650/89100) * 100 => 2.97 which is approximately 2.98
But how to check the correct impression CTR or exact page CTR, in this case, click on the reports at the bottom left of the house and it will go to the default report.
Click Custom Fields and place some additional files in it.
Set filters such as pageviews, impressions, clicks, page CTR and CTR
A new window with exact impressions and clicks will appear as you can see below.
If we use a mathematical formula to calculate CTR impressions, we have.
Impressions CTR = (2655 / 24,992) * 100 = 10.62
Page CTR = (2655 / 89,137) * 100 = 2.98
From the above two metrics, you can see that the CTR will always be higher than the page CTR as it calculates the ad clicks from the overall site impressions.
Discuss what is a good CTR for AdSense that ensures your account is secure.
What is a good CTR for AdSense?
The higher the CTR, the higher the revenue, but it should not be higher because Google will deactivate your account. Yes, many cases have been reported by people.
Due to the high page CTR, as a result, their AdSense account was blocked and was not active even after several appeals to AdSense, as this is against Google AdSense policy.
If you refer to the ideal page CTR at this time, its volume is between 1-3% and if your site has the same CTR then you are almost in the safe zone and that is what AdSense is all about. Is expected
Clicking through AdSense rates depends on a variety of factors, such as niche choice. If you are in health and fitness or tech niche, you are more likely to get more ad clicks than any other information niche guide. Will be able to
But anyway, if you have passed the 10% standard and the CTR is close to 15 then you need to pay immediate attention to your site as it looks high in the ideal scenario then What is Google expecting?
With my personal experience, I have tested my site with 8% CTR and that was fine but I am also aware of a site which has a CTR of around 18% and is banned by Google AdSense. Had done
In practice, it is not possible to have a CTR that is close to 20%, no user on your site has been sent down to click on the ads but there you have searched for the written content.
Sometimes, people use dubious techniques to increase CTR, such as:
- Placing Google AdSense ads parallel to images.
- Page redirects AdSense ads to click on as many ads as possible.
- Users may be redirected or redirected from the wrong site to an approved AdSense site.
- There are a number of ways that publishers try to manipulate AdSense CTR, and now I hope you have a good idea of what CTR is in Google AdSense.
Before I end this guide, let me give you some ideas or real tips on how to increase AdSense CTR ??
How to increase CTR in Google AdSense?
Increasing CTR means placing ads on the right side of the page, but placing ads alone does not increase CTR, because the user only clicks on the ad when it is relevant to their interests.
Thanks to AdSense’s personalized ad space feature, which monitors visitor cookies and places relevant ads on the site based on their past searches or history.
Now our job is to place these ads in the right place on the page and highlight the ads that I have suggested below.
- Place link ads just below the page title or just above the first paragraph, which increases the chances of clicks because link ads look like anchor text and the text will be blue.
Place ads at the top of the sidebar with a 300 * 250 square box display that grabs the user’s attention and captures the highest CTR.
- After 30 and 50 paragraphs, ideally, place a mixture of display or link ads twice in the middle of the content.
Place sidebar scraper long vertical ads of 300 * 600 (accepted ads) to cover half of the sidebar page.
If it scrolls to the end of your site, place a long horizontal ad of 720 * 90 size right after the ad content to grab the user’s attention.
Use the Google Auto AdSense feature, which will place ads in different places in the middle of content based on user engagement.
Here’s a list of 10 high-performance ad units shared by WP Beginner that you can use to maximize your AdSense revenue.
Here are some top 5 tips for every website owner to put up AdSense ads, so they can maximize their CTR and increase AdSense revenue.
But the layout of each website is different, so you can choose one of the following templates that fit best.
Make sure you don’t over-optimize the post with AdSense ads, otherwise the site’s bounce rate or exit rate will increase and you may lose user engagement and Google rankings.
I hope you are clear in Google AdSense about what impressions are CTR and what page CTR is and how you can check and increase CTR but always pay attention to that. Try that the page CTR should not exceed 8%.
Wrap up what is CTR in Google AdSense
CTR is a key factor in determining how much revenue you are receiving based on the number of ad impressions and pageviews on your site. If it is less than 1% then you should definitely consider advertising. Improving space will require attention.
If the AdSense CTR is greater than 8%, then focus on minimizing the risk of disabling the AdSense account, but you cannot completely control the CTR as it depends on the location. If you have an entertainment site then this may be more than you expected. .
What is your site’s CTR and is your AdSense account banned or disabled at any time before?
Let me know in the comment box, so we can figure out how much you can maximize CTR for that particular location.